Sales Manager Resume:
Guide Expert & IA 2026

Most sales manager resumes perform best at one page for under ~7 years of experience and two pages for senior sales manager scope (multi-region or $10M+ annual sales). Prioritize recent roles, keep 4–6 KPI bullets per job, and remove older positions that don’t support your current sales manager role.

Use a reverse-chronological resume format with an ATS-safe layout: clear headings, one column, and consistent dates. Put your resume summary first, then experience with measurable sales outcomes, then skills and certifications. This format helps a hiring manager validate progression and results quickly.

Use the metrics sales leaders track: quota attainment (%), annual sales ($), win rate (%), average deal size, sales cycle length, pipeline coverage (x), renewal rate, and forecast accuracy. Add context like segment and team size, so the numbers are comparable and credible.

In the US and many private-sector contexts, a resume is standard; in some regions, employers ask for a CV with more detail. If the job post says “CV,” you can still submit a resume-style document, but add languages, territories covered, and international sales scope to match expectations.

A sales manager cover letter can help when you’re switching industries, applying to a corporate sales manager role, or explaining a gap. Keep it to 200–300 words, mirror the job description, and include one proof point (e.g., +22% sales growth) plus one leadership proof (e.g., team ramp improvement).

Prioritize credentials tied to your tools and operating model: Salesforce Certified Administrator, HubSpot Sales Software Certification, and one methodology or leadership credential. Only list certifications you can discuss in an interview, and place them near Skills so ATS and recruiters find them quickly.