Marketing Officer Resume:
Guide Expert & IA 2026

Most candidates should target 1 page for under 5 years of experience and 2 pages for 6+ years or multi-channel ownership. Prioritize roles from the last 8–10 years and keep each job to 3–6 bullets with metrics (CAC, ROAS, MQLs). Remove outdated tools and repetitive tasks.

Use a mix of channel keywords (SEO, PPC, email marketing), platforms (GA4, Google Ads, Meta Ads, HubSpot/Salesforce), and outcome terms (lead generation, conversion rate optimization, attribution, reporting). Match the exact wording from the job post, but only include tools you can use hands-on.

Focus on measurable outcomes across accounts: ROAS, CPL, conversion rate, retention, and spend under management. Specify client types (e-commerce, B2B SaaS), budgets (e.g., $40k/month across 6 accounts), and what you owned (strategy, execution, reporting). Add 1 anonymized case study bullet if needed.

In English-speaking markets, expectations vary. In the US, skip the photo; in the UK it’s usually optional. If you apply internationally, default to no photo and invest the space in a KPI snapshot, tools, and certifications. Always follow local norms and the employer’s application guidance.

Include years of experience, industry, 2–3 core channels, and 1–2 quantified outcomes. Add your main tools to help ATS and recruiter scanning. Example structure: “Marketing Specialist with X years in [industry], owning [channels]. Delivered [metric]. Advanced in [tools].” Keep it to 40–50 words.

Be transparent about measurement improvements you drove. Mention how you fixed tracking (GA4 events, GTM, CRM source mapping), then report cleaner leading indicators (conversion rate, qualified leads, pipeline created). Recruiters value candidates who improve data quality because it enables better budgeting and faster experimentation.