Marketing Manager Resume:
Guide Expert & IA 2026

Aim for 1 page if you have under 5 years of experience, and up to 2 pages if you manage budgets, multi-channel programs, or teams. Prioritize quantified achievements over task lists. Recruiters typically scan for tools, scope (budget/market), and 2–3 standout metrics in the first 30 seconds.

In English-speaking markets, a photo is usually not expected and can even be discouraged in the US due to hiring bias concerns. Use the space for a strong summary and key metrics instead. If you apply in regions where photos are common, follow local norms and keep it professional.

Use metrics that match the business model and role: pipeline or revenue influenced (B2B), ROAS and CAC (paid growth), conversion rate and activation (product-led), retention and expansion revenue (lifecycle). Add scale indicators like budget, traffic, or database size so results can be evaluated properly.

Mirror the job description with 8–12 precise keywords (e.g., demand generation, GA4, marketing automation) across Summary, Skills, and Experience. Then anchor each keyword to evidence: a tool you used, a workflow you built, or a result you achieved. Avoid long tool lists that you cannot defend in an interview.

Use proxy metrics with a clear link to outcomes: MQL-to-SQL conversion, qualified meeting volume, demo-to-trial rate, activation, retention, or contribution to pipeline stages. State what you influenced and how it was measured (CRM reports, attribution model, cohort tracking). Clarity beats over-claiming.

They help most when they validate operational skills (GA4, Google Ads, HubSpot/Marketo, Salesforce Marketing Cloud). Certifications won’t replace results, but they reduce perceived ramp-up time—especially if you’re switching industries or stepping up from specialist to manager. List the credential name and year if recent.