Business Developer Resume:
Guide Expert & IA 2026

Account managers maintain relationships with existing clients, develop retention strategies, identify upselling and cross-selling opportunities, negotiate contract renewals and collaborate with internal teams to ensure client satisfaction. The primary focus is achieving revenue targets whilst building lasting commercial relationships.

Key account managers handle strategic high-value clients with complex contracts and longer sales cycles. They have greater decision-making autonomy, negotiate directly with C-level executives and develop customised commercial plans. Traditional account managers handle broader portfolios with standard contracts and more structured processes.

In the UK and US, photos are generally not recommended and can trigger unconscious bias. Focus instead on strong content and professional formatting. If applying to European companies, check local conventions as photos may be expected in some markets.

For junior and mid-level profiles, one page is sufficient. For senior account managers with over 10 years experience, two pages are acceptable. The fundamental rule is including only information relevant to the specific position, eliminating dated or non-pertinent experiences.

Combine technical competencies (CRM, data analysis, forecasting) with soft skills (negotiation, communication, problem solving). Always include specific tools like Salesforce or HubSpot. Adapt skills to job posting requirements and support them with concrete examples in the experience section.

Use the CAR format (Challenge-Action-Result) for each achievement. Start with action verbs, quantify results with specific numbers and contextualise business impact. Highlight portfolio size, targets achieved, clients acquired and successful initiatives implemented.