Traffic Manager Resume

Use a clean, ATS-friendly layout: one column, clear headings, and consistent dates. Put a quantified summary at the top, then a “Key achievements” section, then experience. Most candidates should keep it to one page (up to two pages if you manage large budgets across multiple regions).

Prioritise KPIs tied to business outcomes: ROAS, CAC/CPA, revenue, and conversion rate. Add supporting metrics like CTR, CPC, CPM, impression share, and retention/LTV indicators when relevant. Always include timeframe and baseline so results are interpretable (e.g., “CAC -18% in 6 months”).

Describe concrete ownership: setting up GA4 events, QA in GTM preview mode, pixel troubleshooting, UTM governance, and aligning conversions with business definitions. Add one measurable impact such as reduced discrepancies, faster reporting cycles, or higher conversion coverage via enhanced conversions. Keep claims scoped to what you actually did.

If you apply in the US, skip the photo. In the UK, it’s typically optional, but many companies still prefer no photo to reduce bias. Use the space for performance signals instead: channels, budgets, and one standout metric. Follow the norm of the country and the employer.

For e-commerce, emphasise ROAS, revenue, Shopping feeds, and conversion rate optimisation. For B2B, focus on lead quality, CPL, MQL-to-SQL rate, pipeline value, and CRM alignment (e.g., Salesforce). Reorder bullets and keywords so the primary KPI and funnel stage in the job ad appear first.

Use ranges and percentages: “six-figure monthly budget” or “€120K–€180K/month,” plus relative impact like “ROAS +29%” or “CAC -18%.” You can also quantify operational outputs: number of campaigns, markets managed, reporting cadence, and data-quality metrics like discrepancy reduction.