CV Sales Representative : Sales Representative Resume Examples + Template (2026)
Use this guide to build a sales representative resume that recruiters and ATS can read fast. You’ll get a resume template, technical sales wording, quantified achievements, and job-description matching steps for interviews.
Key Takeaways
Hiring managers skim a resume in 6–10 seconds, so your sales representative resume must surface revenue, quota attainment, and sales process clarity immediately. In the US and UK, sales roles remain among the highest-volume hiring tracks: many B2B teams plan for 10–20% annual headcount growth to cover territory expansion and employee retention targets, while maintaining strict ATS filtering for CRM and pipeline keywords.
A strong CV Sales Representative resume should demonstrate:
- Evidence you can hit sales targets with quantified outcomes (quota %, revenue, pipeline)
- Repeatable sales strategies and sales techniques (prospecting, discovery, demos, negotiation)
- Reliable customer relationships management across the sales cycle, from first call to renewal
The guide below walks you through structure, metrics, and wording so you can customize your resume to each job description without rewriting from scratch.
CV Examples - CV Sales Representative
Discover our CV templates adapted to all experience levels. Each example is ATS-optimized.
CV Sales Representative Beginner
For junior sales reps and new graduates: highlight transferable skills, structured prospecting, CRM basics, and early wins like meetings booked, pipeline created, and conversion rates.
Utiliser
CV Sales Representative Intermediate
For 3–7 years’ experience: show quota ownership, multi-stakeholder deals, forecast accuracy, and repeatable sales strategies. Add measurable revenue impact and customer relationship management depth.
Utiliser
CV Sales Representative Senior
For senior sales representatives: emphasize complex technical sales cycles, territory planning, leadership with sales team and sales manager alignment, and consistent annual sales results above target.
UtiliserPerfect CV Checklist - CV Sales Representative
Check each item to ensure your CV is complete and optimized.
Professional Summary - CV Sales Representative
The professional summary is the first thing recruiters see. It should summarize your profile in a few impactful lines.
“B2B Sales Representative with 5+ years in SaaS and technical sales, managing $1.8M annual sales quota across mid-market accounts. Averaged 118% attainment in 8 quarters, increased sales pipeline coverage from 2.6x to 3.4x in Salesforce, and delivered 40+ sales presentations/year to technical and business buyers.”
“Motivated, dynamic, passionate sales professional seeking a challenging role. Strong communicator, available immediately, ready to learn and help the company grow.”
Why is it effective?
The good example is effective because it:
- Leads with seniority and scope: “5+ years” and “$1.8M annual sales quota” set context in one line
- Uses quantified sales achievements: “118% attainment in 8 quarters” signals a track record of exceeding sales
- Names real tools and workflow: “pipeline coverage… in Salesforce” shows customer relationship management maturity
- Mentions sales deliverables relevant to technical sales: “40+ sales presentations/year” fits roles that require translating product value
The bad example fails because it:
- Uses clichés without proof (no quota, no revenue, no customer metrics)
- Doesn’t match any job description keywords (industry, segment, CRM, methodology)
- Sounds interchangeable with any role (no sales role scope, territory, or sales cycle detail)
- Gives recruiters nothing to validate (no performance indicator, no analytics, no data)
Professional experience examples
Here are examples of professional experiences. Note how results are quantified.
Sales Representative (B2B SaaS)
Zendesk, Austin, TX
Owned mid-market territory selling customer service software to 120–400 employee companies. Partnered with a sales team of 6 AEs, 2 SDRs, and a sales manager; coordinated with solution consultants for complex technical demos and onboarding handoff.
Key Achievements
Key skills for your resume
Here are the technical and soft skills most sought after by recruiters.
Technical sales skills to list on your resume
Technical Skills
- Consultative selling and needs discovery (MEDDIC-style qualification)
- Pipeline management and forecasting (weekly and monthly cadence)
- Salesforce Sales Cloud (opportunity stages, reports, dashboards)
- HubSpot Sales Hub (sequences, meetings, pipeline hygiene)
- Technical product demos and proof-of-concept coordination
- Pricing, proposal writing, and contract negotiation
- Territory planning and account segmentation
- Sales analytics (Excel pivot tables, Tableau KPI dashboards)
Soft skills that hiring managers look for
Soft Skills
- Active listening during discovery and stakeholder interviews
- Clear communication skills in writing (follow-ups, proposals) and live calls
- Objection handling with structured talk tracks
- Cross-functional collaboration with marketing, management, and technical support
- Prioritization across pipeline stages and quarterly sales targets
- Executive presence in sales presentations to VP/C-level buyers
- Resilience under long sales cycle time and complex technical constraints
- Customer-first judgment to protect retention and customer satisfaction
ATS Keywords to Include
ATS systems filter CVs based on specific keywords. Include these terms to maximize your chances.
ATS Tip
Click on a keyword to copy it. ATS systems filter CVs based on these exact terms.
Mots-clés importants
Hiring Sectors
Discover the most promising sectors for your career.
SaaS and cloud computing
Industrial manufacturing and automation
Medical devices and healthcare technology
Telecommunications and networking
Professional services and IT consulting
Consumer packaged goods (CPG) and retail tech
Education & Degrees
For sales representatives, degrees are rarely “mandatory,” but education can accelerate shortlisting when it matches the segment (tech, industrial, healthcare) and supports business-to-business communication. A Bachelor’s degree in Business, Marketing, or Economics is common for B2B roles, while technical sales can benefit from engineering-adjacent coursework that helps you translate complex technical concepts during discovery and demos.
Multiple paths work: business school, STEM with a sales pivot, or a Bachelor’s plus early inside sales experience. If you lack a degree, balance the resume with measurable sales achievements, certified sales training, and strong customer relationship management results.
Recommended Degrees
- Bachelor’s in Business Administration
- Bachelor’s in Marketing
- Bachelor’s in Economics
- Bachelor’s in Engineering (Mechanical, Electrical, or Software)
- Master’s in Sales Management
- MBA (focus in Sales and Marketing)
Languages
Languages can be a revenue lever for sales representatives when you sell into multi-country territories, global accounts, or industries with cross-border procurement. In technical sales, being able to run discovery and sales presentations in a second language improves cycle velocity and reduces misunderstandings during solution design.
- Selling into EMEA or LATAM territories with regional sales coverage
- Supporting channel partners and distributors
- Handling renewals and expansion for international customer relationships
Present your level using a consistent scale and add proof (work context, tests, or certifications) when possible.
English
Native
Spanish
Professional working proficiency (Intermediate)
French
Limited working proficiency (Intermediate)
Recommended certifications
Certifications are not required for most sales roles, but they can differentiate sales representative resumes in ATS screens, especially for technical sales and CRM-heavy environments. Prioritize certifications that prove selling methodology, tool mastery, or modern prospecting. List certifications on your resume with the issuing body and year to support credibility.
Mistakes to avoid
Writing a resume without quota and conversion metrics
A sales resume that only lists responsibilities reads like a job description, not proof of performance. Recruiters need data: quota size, attainment %, revenue, pipeline created, and conversion rates. Without numbers, your resume builder output looks generic and your impact is hard to validate across sales representative resumes.
Always include :
- Quota and attainment (e.g., $1.2M annual sales quota, 112% YTD)
- Pipeline metrics (e.g., 3.0x coverage, $900k qualified pipeline)
- Activity-to-outcome ratios (e.g., 18 meetings/month, 22% demo-to-close)
Use a simple formula: Action + scope + tool + result (number) + timeframe.
Using a template that breaks ATS parsing
Some resume template designs look good but fail ATS scans: multi-column layouts, icons, text boxes, and headers/footers that hide keywords like technical sales, customer relationship management, or sales targets. If an ATS can’t read your experience section, you can be rejected before a human sees your sales achievements.
À éviter : "Two-column resume with logos, charts, and skill bars inside images"
À privilégier : "Single-column template with standard headings (Summary, Experience, Skills, Education) and plain text dates"
Keep the resume format consistent, use PDF unless the job post requests DOCX, and test with an ATS checker.
Listing tools without showing how you used them
Naming software is not enough. Many sales representatives mention Salesforce or HubSpot, but hiring managers want to see how you used CRM to drive sales growth, forecast accurately, and manage customer relationships across the sales cycle. Add one line per role tying tools to outcomes.
À mentionner :
- The workflow (stages, sequences, dashboards, forecasting cadence)
- The metric improved (pipeline coverage, win rate, sales cycle time)
- The scope (territory size, number of accounts, deal size range)
Not tailoring the resume to the job description
A strong resume to the job match is often the difference between a screen and silence. If the posting emphasizes technical sales representatives who can run demos and coordinate technical support, but your resume focuses only on cold calling, you will look misaligned—even if you performed well.
Checklist :
- Paste the job description into a notes doc and highlight repeated keywords
- Mirror role language (inside sales, regional sales, or enterprise) in your bullets
- Reorder skills so the top 6 match the role’s tools and technical product context
Expert tips
- 1
Use a KPI-first layout : Put quota, attainment, and pipeline on the top third of your resume so sales managers see performance before responsibilities.
- 2
Quantify customer relationships : Add renewal rate, expansion revenue, or customer satisfaction (CSAT) to prove you can retain and grow accounts, not only acquire them.
- 3
Write bullets for technical sales : Mention demos, stakeholder mapping, and how you translate complex technical concepts into business impact for procurement and IT.
- 4
Show your sales strategies : Include 1–2 lines on territory planning, account segmentation, and outreach sequencing that explain how you consistently create pipeline.
- 5
Validate communication skills : Reference sales presentations delivered, proposal win rates, and exec-level meeting facilitation rather than claiming you’re a “strong communicator.”
- 6
Keep certifications relevant : Certified sales badges and CRM certifications help most when they match the stack in the posting (Salesforce, HubSpot) and the sales process used.
- 7
Apply tips for technical sales to each application : Swap 6–10 keywords and 2–3 bullets so the resume aligns with the role’s technical expertise, product type, and sales cycle.
Frequently asked questions
Find answers to the most frequently asked questions.
Use a single-column resume format with standard headings (Summary, Experience, Skills, Education). Avoid text boxes and icons. Keep dates right-aligned in plain text. Most sales representatives get better ATS matching when the experience section includes CRM tools (Salesforce/HubSpot) plus sales targets and quota metrics.
For junior sales and inside sales, keep it to 1 page. For 5–10 years, 1–2 pages is acceptable if every line supports sales achievements, technical sales scope, or customer relationship management outcomes. A good rule: each role needs 3–5 quantified bullets, not paragraphs.
Start by copying the job description and marking repeated phrases (technical sales, forecasting, sales presentations, CRM, territory). Then customize your resume: reorder skills, mirror the role title, and adjust 2–4 bullets to match the sales process and technical product. Keep numbers constant and only change framing.
In the US, do not include a photo on your resume. In the UK, it’s generally optional, but most ATS-first processes don’t need it. Use the space for revenue, quota, and customer relationships metrics. If you apply internationally, follow local norms and company guidance.
Prioritize technical sales skills that connect product knowledge to outcomes: discovery, qualification, demo delivery, stakeholder mapping, and technical support coordination. Add customer relationship management, forecasting, and data skills. Then include soft skills that show up in results, such as objection handling and structured communication skills.
Choose certifications that map to the role: AA-ISP CISP for inside sales, NASP Certified Sales Professional for selling fundamentals, HubSpot certifications for modern prospecting, and Salesforce certifications for CRM depth. Certifications don’t replace performance, but they can improve ATS matching and credibility in technical sales.
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