Marketing Specialist CV: 2025 guide with ATS-ready examples
Learn how to write a Marketing Specialist CV that recruiters can scan in 10 seconds and an ATS can parse. Get structured sections, metrics to include, keyword ideas, and examples for junior to senior profiles.
Key Takeaways
Marketing Specialist roles are expanding across SaaS, e-commerce, and agencies as companies shift budgets toward measurable acquisition and retention. In many teams, a single specialist can manage 3–6 channels and report weekly on pipeline, CAC, and conversion rate. Recruiters typically screen a CV in under 30 seconds, so structure and measurable outcomes matter more than long descriptions.
A strong Marketing Specialist CV must demonstrate:
- measurable impact on growth metrics (ROAS, CAC, MQLs, conversion rate, revenue influenced)
- channel expertise and a credible marketing tech stack (GA4, Google Ads, HubSpot, Looker Studio, GTM)
- clear collaboration signals (Sales handoff, creative briefs, experimentation process)
Use the guide below to craft an ATS-friendly, results-first CV for 2025.
CV Examples - Marketing Specialist CV
Discover our CV templates adapted to all experience levels. Each example is ATS-optimized.
Marketing Specialist CV (Beginner)
For interns, juniors, and new graduates: highlight academic projects, tool exposure (GA4, HubSpot), internships, and measurable campaign contributions like CTR, leads, and email performance.
Utiliser
Marketing Specialist CV (Intermediate)
For 3–7 years’ experience: show end-to-end ownership across channels, budget handling, reporting cadence, and results such as CAC reduction, conversion uplift, and revenue influenced using clear metrics.
Utiliser
Marketing Specialist CV (Senior)
For senior specialists and leads: emphasize strategy, stakeholder management, team coordination, experimentation programs, and business impact like pipeline generated, ROAS improvement, and churn reduction.
UtiliserPerfect CV Checklist - Marketing Specialist CV
Check each item to ensure your CV is complete and optimized.
Professional Summary - Marketing Specialist CV
The professional summary is the first thing recruiters see. It should summarize your profile in a few impactful lines.
“Marketing Specialist with 5+ years in B2B SaaS, owning paid search, lifecycle email, and conversion optimization. Increased MQLs by 38% in 2 quarters and cut CAC 17% by restructuring Google Ads and GA4 tracking. Advanced in HubSpot, Looker Studio, GTM, and A/B testing.”
“Motivated and dynamic marketer, passionate about marketing, available immediately, eager to learn and contribute to a great team.”
Why is it effective?
Le bon exemple est efficace car il :
- states scope and seniority (5+ years, B2B SaaS) so recruiters can match you to level and industry
- lists specific skills and tools (Google Ads, GA4, HubSpot, Looker Studio, GTM) that are searchable in ATS
- proves value with metrics (38% MQL increase, 17% CAC reduction) instead of vague claims
- signals methods (restructuring, tracking improvements, A/B testing) showing how results were achieved
Le mauvais exemple échoue car il :
- relies on clichés and subjective traits rather than evidence
- provides no channel expertise, tools, or marketing stack
- gives no quantified outcomes, making impact impossible to evaluate
- wastes prime CV space that should be used for role-relevant keywords and results
Professional experience examples
Here are examples of professional experiences. Note how results are quantified.
Marketing Specialist (Growth & Performance)
Shopify, London
Worked in a 9-person growth team supporting EMEA acquisition. Owned paid search and lifecycle email for two product lines, coordinating with Design (2), Data (1), and Sales Ops (3) on tracking, creatives, and lead routing.
Key Achievements
Key skills for your resume
Here are the technical and soft skills most sought after by recruiters.
Hard skills and marketing tools
Technical Skills
- Campaign planning and channel mix optimization
- Performance marketing (PPC, paid social) and budget pacing
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- SEO research and on-page optimization (Semrush / Ahrefs)
- Email marketing and lifecycle automation (HubSpot / Mailchimp)
- A/B testing and conversion rate optimization (CRO)
- Dashboarding and reporting (Looker Studio / Tableau)
Work skills recruiters look for
Soft Skills
- Analytical thinking and KPI prioritization
- Stakeholder management with Sales and Product
- Clear written communication for briefs and messaging
- Structured problem solving (hypothesis → test → learn)
- Time management across parallel campaigns
- Attention to data quality and tracking consistency
- Negotiation with vendors and media reps
- Presentation skills for performance readouts
ATS Keywords to Include
ATS systems filter CVs based on specific keywords. Include these terms to maximize your chances.
ATS Tip
Click on a keyword to copy it. ATS systems filter CVs based on these exact terms.
Mots-clés importants
Hiring Sectors
Discover the most promising sectors for your career.
SaaS and B2B software
E-commerce and retail
Agencies (performance and full-service)
Fintech and online banking
Healthcare and health tech
Consumer apps and marketplaces
Education & Degrees
Marketing Specialist roles hire from multiple educational paths, but recruiters expect evidence of applied skills: campaigns shipped, data interpreted, and results measured. A Bachelor’s in Marketing, Business, Communications, or Economics is common, while a Master’s can help for strategy-heavy roles or competitive markets.
Alternative routes are credible when supported by outcomes: internships, freelance client work, a portfolio of landing pages, and certifications in analytics or ads platforms. If you have limited experience, prioritize projects with metrics (traffic growth, CTR, conversion rate) over course lists.
Recommended Degrees
- Bachelor’s degree in Marketing
- Bachelor’s degree in Business Administration
- Bachelor’s degree in Communications
- Master’s degree in Digital Marketing
- MBA (Marketing concentration)
- Master’s degree in Data Analytics (marketing focus)
Languages
Languages matter in marketing because messaging, compliance, and audience targeting vary by market. If you work on international campaigns, you may need to localize ads, coordinate with regional stakeholders, or analyze performance by country and language segment.
- running EMEA or LATAM campaigns with localized ad copy and landing pages
- collaborating with regional Sales teams and external agencies
- producing content and email sequences tailored to specific markets
Present your level clearly (Native/Fluent/Proficient/Intermediate) and add proof when possible (client-facing work, bilingual campaigns, or a recognized test score).
English
Native
Spanish
Proficient (used for campaign localization and customer research)
French
Intermediate
Recommended certifications
Certifications are not mandatory for most Marketing Specialist roles, but they are a strong signal of tool readiness and can compensate for limited experience. Prioritize certifications aligned to the job’s channels (analytics, paid media, CRM automation). Keep them current and list the issuing organization clearly.
Mistakes to avoid
Listing responsibilities without measurable outcomes
Marketing CVs often read like job descriptions: “managed campaigns”, “created content”, “handled social media”. Recruiters can’t assess impact from tasks alone, and ATS keyword matching won’t help if the CV lacks performance context.
The fix is to anchor each bullet to a KPI and timeframe, then add the method. This turns your experience into evidence and makes it comparable across candidates.
Toujours inclure :
- a baseline and result (e.g., CAC 120 → 99)
- the period (e.g., in 90 days, Q2 2025)
- the lever (e.g., keyword pruning, new nurture flow, landing page test)
Use the formula: Action + Tool/Method + Metric + Timeframe.
Using vague channel labels instead of a real stack
Writing “digital marketing” without specifying platforms hides your actual operating level. Many companies need hands-on ownership of GA4, Google Ads, Meta Ads, CRM automation, and reporting tools. If your CV doesn’t name them, you may be filtered out by ATS or assumed to be junior.
À éviter : "Worked on analytics and advertising platforms to improve performance."
À privilégier : "Implemented GA4 events via GTM, optimized Google Ads search structure, and reported weekly in Looker Studio (ROAS +29% in 4 months)."
Specific tools increase credibility, and the metric clarifies your contribution.
Mixing metrics that don’t match the funnel stage
A common issue is reporting vanity metrics (impressions, likes) for roles focused on pipeline, revenue, or retention. Choose KPIs aligned to your scope: acquisition (CPC, CVR, CAC), mid-funnel (MQL-to-SQL), retention (churn, repeat purchase rate), or revenue (ROAS, LTV).
À mentionner :
- funnel stage owned (top/mid/bottom or lifecycle)
- primary KPI and 2–3 supporting KPIs
- measurement method (attribution model, CRM source, cohort view)
Formatting that breaks ATS parsing
Creative layouts can look good but fail ATS imports: columns, text boxes, icons, and charts may scramble dates, companies, and skills. If parsing fails, recruiters see incomplete data, and your keyword coverage drops.
Checklist :
- use a single-column layout with standard headings (Experience, Skills, Education)
- keep dates in a consistent format (Mon YYYY – Mon YYYY)
- export as PDF and verify parsing by copying text into a plain document
Expert tips
- 1
Mirror the job description keywords : Reuse exact terms for channels, tools, and KPIs (GA4, lifecycle email, ROAS, MQL) where you genuinely have experience, to improve ATS match without keyword stuffing.
- 2
Lead with a KPI snapshot : Add a “Key results” block near the top (3 bullets). Example: “ROAS 4.0”, “CAC -17%”, “MQL +38%” to communicate value in 10 seconds.
- 3
Show ownership level : Clarify if you executed, led, or set strategy. Mention budget size (e.g., $25k/month), cadence (weekly reporting), and stakeholders (Sales, Product, Design).
- 4
Make tools believable : List only platforms you can operate independently, and connect them to outcomes (GTM events → cleaner GA4 conversion data → smarter bidding).
- 5
Quantify content work : For content and SEO, include traffic growth, ranking movement, conversions, and assisted pipeline (e.g., “+52% organic sessions, 18% CVR on landing page”).
- 6
Include 1–2 campaign mini case studies : Add a short bullet describing goal → hypothesis → change → result, which signals structured experimentation and reduces “fluffy marketing” risk.
- 7
Keep bullets scannable : Use 1 line per bullet where possible, start with strong verbs, and put the metric early so recruiters don’t need to hunt for results.
Frequently asked questions
Find answers to the most frequently asked questions.
Most candidates should target 1 page for under 5 years of experience and 2 pages for 6+ years or multi-channel ownership. Prioritize roles from the last 8–10 years and keep each job to 3–6 bullets with metrics (CAC, ROAS, MQLs). Remove outdated tools and repetitive tasks.
Use a mix of channel keywords (SEO, PPC, email marketing), platforms (GA4, Google Ads, Meta Ads, HubSpot/Salesforce), and outcome terms (lead generation, conversion rate optimization, attribution, reporting). Match the exact wording from the job post, but only include tools you can use hands-on.
Focus on measurable outcomes across accounts: ROAS, CPL, conversion rate, retention, and spend under management. Specify client types (e-commerce, B2B SaaS), budgets (e.g., $40k/month across 6 accounts), and what you owned (strategy, execution, reporting). Add 1 anonymized case study bullet if needed.
In English-speaking markets, expectations vary. In the US, skip the photo; in the UK it’s usually optional. If you apply internationally, default to no photo and invest the space in a KPI snapshot, tools, and certifications. Always follow local norms and the employer’s application guidance.
Include years of experience, industry, 2–3 core channels, and 1–2 quantified outcomes. Add your main tools to help ATS and recruiter scanning. Example structure: “Marketing Specialist with X years in [industry], owning [channels]. Delivered [metric]. Advanced in [tools].” Keep it to 40–50 words.
Be transparent about measurement improvements you drove. Mention how you fixed tracking (GA4 events, GTM, CRM source mapping), then report cleaner leading indicators (conversion rate, qualified leads, pipeline created). Recruiters value candidates who improve data quality because it enables better budgeting and faster experimentation.
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