CV Marketing Manager: write an ATS-ready Marketing Manager CV in 2025
Use this guide to build a Marketing Manager CV that recruiters can scan in 30 seconds: strong positioning, ATS keywords, quantified achievements, and role-specific examples for growth, brand, and product marketing.
Key Takeaways
Hiring managers for Marketing Manager roles increasingly screen for measurable impact and tool fluency, not broad claims. In 2025, teams are expected to do more with flatter budgets and tighter tracking: many companies prioritize efficiency metrics (CAC, ROAS, pipeline velocity) and first-party data workflows (CRM + automation + analytics).
A strong Marketing Manager CV should demonstrate:
- Ownership of a channel mix with clear goals (pipeline, revenue, retention, brand lift)
- Quantified results backed by sound measurement (UTMs, attribution, experiment design)
- Operational command of a modern martech stack (analytics, CRM, automation, reporting)
Use the sections below to choose the right structure, keywords, and bullet formats—then tailor the final version to your target job description.
CV Examples - CV Marketing Manager
Discover our CV templates adapted to all experience levels. Each example is ATS-optimized.
CV Marketing Manager Beginner
For internships, entry-level roles, and recent grads: highlight channel fundamentals, campaign support, tools (GA4, Ads), and measurable wins from projects or placements.
Utiliser
CV Marketing Manager Intermediate
For 3–7 years’ experience: emphasize end-to-end campaign ownership, budget stewardship, experimentation, reporting, and revenue impact across paid, lifecycle, and content.
Utiliser
CV Marketing Manager Senior
For leaders: show portfolio strategy, team management, forecasting, multi-market execution, stakeholder alignment, and quantified outcomes across ARR, pipeline, CAC, and brand lift.
UtiliserPerfect CV Checklist - CV Marketing Manager
Check each item to ensure your CV is complete and optimized.
Professional Summary - CV Marketing Manager
The professional summary is the first thing recruiters see. It should summarize your profile in a few impactful lines.
“Marketing Manager with 6+ years in B2B SaaS leading demand gen and lifecycle programs. Drove $3.2M influenced pipeline in 12 months, improved MQL-to-SQL from 18% to 27%, and reduced CAC by 14% via testing. Advanced in GA4, Google Ads, HubSpot, Salesforce, and Looker.”
“Motivated, dynamic, passionate marketing professional, available immediately. I like teamwork and communication and I always give 110% to help the company grow.”
Why is it effective?
The strong example works because it:
- States a clear scope and market (6+ years, B2B SaaS) instead of a vague profile
- Proves business outcomes with numbers (e.g., $3.2M pipeline, CAC -14%) rather than responsibilities
- Names relevant tools (GA4, HubSpot, Salesforce) that match how Marketing Managers operate day-to-day
- Uses conversion metrics that recruiters can benchmark quickly (18% to 27% MQL-to-SQL)
The weak example fails because it:
- Uses clichés without evidence (motivated, dynamic, passionate)
- Lacks role focus (no channel, no segment, no target outcomes)
- Includes no metrics, budget, or scope, so impact cannot be assessed
- Doesn’t mention any tools, stack, or measurable deliverables
Professional experience examples
Here are examples of professional experiences. Note how results are quantified.
Marketing Manager (Demand Generation)
HubSpot, Boston
Owned multi-channel demand generation for a 3-product portfolio (SMB segment). Led a pod of 5 (2 marketers, 2 SDRs, 1 designer) with quarterly budget planning, experimentation roadmap, and weekly performance reviews with RevOps.
Key Achievements
Key skills for your resume
Here are the technical and soft skills most sought after by recruiters.
Hard skills for a Marketing Manager CV
Technical Skills
- Integrated campaign planning (paid, owned, earned)
- Marketing measurement (UTMs, attribution, cohort analysis)
- GA4
- HubSpot Marketing Hub
- SEO keyword research and on-page optimization
- Paid acquisition (Google Ads, LinkedIn Ads)
- Lifecycle automation (email, nurturing, segmentation)
- Reporting dashboards (Looker Studio or Tableau)
Soft skills recruiters expect
Soft Skills
- Structured stakeholder management with Sales, Product, and RevOps
- Prioritization under budget and timeline constraints
- Creative briefing and feedback that improves output quality
- Decision-making from imperfect data (test, learn, iterate)
- Clear written communication for briefs, landing pages, and enablement
- Vendor and agency management with measurable SLAs
- Negotiation on scope, budget, and timelines
- Mentoring and coaching junior marketers
ATS Keywords to Include
ATS systems filter CVs based on specific keywords. Include these terms to maximize your chances.
ATS Tip
Click on a keyword to copy it. ATS systems filter CVs based on these exact terms.
Mots-clés importants
Hiring Sectors
Discover the most promising sectors for your career.
SaaS and B2B technology
E-commerce and retail
Fintech and financial services
Healthcare and healthtech
Consumer packaged goods (CPG)
Media, entertainment, and apps
Education & Degrees
Marketing Manager roles typically value a mix of formal education and demonstrable, measurable experience. A Bachelor's degree in Marketing, Business, Communications, Economics, or Data/Analytics is common, especially for roles involving budget ownership and forecasting.
You can also enter via adjacent paths (journalism/content, sales, consulting, product) if you can show campaign outcomes and analytical rigor. If your degree is not marketing-specific, compensate with relevant projects (dashboards, experiments, GTM launches) and credible certifications that prove tool proficiency.
Recommended Degrees
- Bachelor’s degree in Marketing
- Bachelor’s degree in Business Administration
- Master’s degree in Marketing or Digital Marketing
- MBA (Marketing or Strategy focus)
- Bachelor’s degree in Economics or Statistics (with marketing experience)
- Master’s degree in Data Analytics (applied to growth/marketing)
Languages
Languages matter for Marketing Managers when campaigns span multiple markets, agencies, or customer segments. Strong English writing is often required for briefs, positioning, and performance narratives; additional languages help localize messaging and collaborate with regional stakeholders.
- Managing multi-country launches with localized landing pages and ad copy
- Coordinating with international agencies, partners, and PR teams
- Building customer research interviews and voice-of-customer insights
Present your level with a business context (presenting results, negotiating with vendors) and add a recognized test score when available.
English
Native
Spanish
Proficient (DELE B2 equivalent)
French
Intermediate
Recommended certifications
Certifications are not mandatory for Marketing Manager roles, but they are a strong signal of tool readiness—especially for analytics, paid media, and marketing automation. They also help if your experience is in a different industry or if you’re moving from specialist to manager.
Mistakes to avoid
Listing responsibilities without business outcomes
A Marketing Manager CV that reads like a job description makes it hard to evaluate impact. Recruiters want evidence you can move metrics, not only coordinate tasks. If your bullets start with “Responsible for…” and never mention pipeline, revenue, retention, or conversion, your CV will blend into the stack.
Always include :
- A baseline and an end result (e.g., conversion rate 3.4% to 5.1%)
- A scale indicator (budget, market, traffic, database size, or team size)
- The method (testing, segmentation, creative iteration, channel mix)
Keep this rule: Action + Method + Metric + Business impact.
Using vanity metrics without context
High impressions or follower growth can be relevant, but only when tied to a goal and measurement approach. “Grew Instagram by 10k followers” is weak if the role is B2B pipeline. Show how awareness translated into downstream outcomes or explain why awareness was the KPI.
To avoid : "Increased impressions by 120% and got lots of engagement."
To prefer : "Increased branded search volume by 22% and lifted direct traffic by 15% after a 6-week creator program; tracked incremental sign-ups via holdout regions."
Context turns activity into evidence.
Overloading the CV with tools instead of proficiency
A long martech list can backfire if it looks like keyword stuffing. Prioritize tools you can operate independently and connect them to outcomes. If you used a tool lightly, mention it in context (e.g., “reviewed dashboards in Tableau”) rather than claiming expertise.
To mention :
- Core analytics (GA4, Looker/Tableau) with an example of reporting cadence
- Activation tools (Google Ads, LinkedIn Ads, email automation) with results
- CRM/automation (Salesforce, HubSpot, Marketo) with a workflow you built
Not tailoring the CV to the marketing sub-discipline
“Marketing Manager” can mean growth, product, brand, lifecycle, or field marketing. A generic CV forces recruiters to guess your fit. Align your summary, keywords, and first bullets to the posting’s priorities (pipeline vs retention vs brand lift).
Checklist :
- Mirror 8–12 keywords from the job description (without copying full sentences)
- Move the most relevant achievements to the top of each role
- Adjust metrics to match the function (ROAS/CAC for growth, activation for product, retention for lifecycle)
Expert tips
- 1
Lead with the KPI the role owns : If the job is demand gen, put pipeline, CAC, and conversion rates first; if it’s lifecycle, lead with activation, retention, and revenue expansion metrics.
- 2
Show your measurement method : Add one clause per bullet on tracking (UTMs, attribution model, holdout test, cohort analysis). It signals rigor and makes results credible.
- 3
Quantify scope before results : Mention budget, database size, traffic, markets, or team size, so your achievements are interpretable (e.g., $150k/quarter, 220k-email list).
- 4
Use a tight verb set : Use operational verbs (launched, scaled, optimized, automated, forecasted, negotiated) instead of vague wording that doesn’t show decision-making.
- 5
Add a mini “tech stack” line : Place 6–10 tools under Skills (not in every bullet) to satisfy ATS while keeping the experience section focused on outcomes.
- 6
Include 1 cross-functional example per role : Show how you aligned with Sales, Product, or RevOps, including cadence and artifact (SLA, scoring model, enablement deck).
- 7
Create a portfolio appendix if relevant : Link to 2–3 assets (landing page, dashboard screenshot, campaign case study). Keep the CV clean; details can live in the portfolio.
Frequently asked questions
Find answers to the most frequently asked questions.
Aim for 1 page if you have under 5 years of experience, and up to 2 pages if you manage budgets, multi-channel programs, or teams. Prioritize quantified achievements over task lists. Recruiters typically scan for tools, scope (budget/market), and 2–3 standout metrics in the first 30 seconds.
In English-speaking markets, a photo is usually not expected and can even be discouraged in the US due to hiring bias concerns. Use the space for a strong summary and key metrics instead. If you apply in regions where photos are common, follow local norms and keep it professional.
Use metrics that match the business model and role: pipeline or revenue influenced (B2B), ROAS and CAC (paid growth), conversion rate and activation (product-led), retention and expansion revenue (lifecycle). Add scale indicators like budget, traffic, or database size so results can be evaluated properly.
Mirror the job description with 8–12 precise keywords (e.g., demand generation, GA4, marketing automation) across Summary, Skills, and Experience. Then anchor each keyword to evidence: a tool you used, a workflow you built, or a result you achieved. Avoid long tool lists that you cannot defend in an interview.
Use proxy metrics with a clear link to outcomes: MQL-to-SQL conversion, qualified meeting volume, demo-to-trial rate, activation, retention, or contribution to pipeline stages. State what you influenced and how it was measured (CRM reports, attribution model, cohort tracking). Clarity beats over-claiming.
They help most when they validate operational skills (GA4, Google Ads, HubSpot/Marketo, Salesforce Marketing Cloud). Certifications won’t replace results, but they reduce perceived ramp-up time—especially if you’re switching industries or stepping up from specialist to manager. List the credential name and year if recent.
Build your Marketing Manager CV in minutes
Use our CV builder to choose an ATS-friendly template, add Marketing Manager keywords, and turn your achievements into quantified bullets recruiters can shortlist quickly.
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